by G. Jack Urso
This full page,
full-color promotion for the premier of Hot
Hero Sandwich was a big ad buy for the show. At first glance, it appears to
be a well-designed, attractive, eye-catching layout — at first glance that is. A
closer look, however, reveals no fewer than 38 spelling errors as indicated in the transcription below by the
editorial note [sic], which indicates a word that is reprinted exactly as it
originally appeared.
Some of the errors
seem to be due to the font choice, a sans serif font with few sharp edges to better
define the boundaries of the letters, but many seem to be just standard
spelling errors. As someone who worked in public relations, I know this copy probably
had a half-dozen eyes on it —
at least — before it went to print, so how so many errors
ended up in this final draft is a mystery, but I imagine someone’s boss had
some pretty sharp words about it.
The full text is provided below.
Note: Spelling and Capitalization are as
they originally appeared. The editorial note [sic] indicates an error in the original source
text.
___________________________________________________
We’ve bitten
into a complicated subject. Growing up.
HOT HERO SANDWICH
Announcing a new
weekly tv series. It’s the only retevison [sic] program for young people which
entertains, while it encourages them to think. And hos celebnties [sic] revealing
extremely personal feelings, ideas, values, Where Erik Esnado [sic] admiis [sic]
he never really liked school. Olivia Newton-John describes the noumo [sic] of
her porents’ [sic] divorce. Donna Pescow confesses she hit her mother during a
crisis. Bruce Jenner recoils [sic] the terror of his fits [sic] kiss.
Where Hal Linden
blurts our [sic] his childhood nidknome [sic], “Lippy.” McLean Stevenson
giggles over folks caling [sic] him Fickle [sic]. And Sister Sledge his [sic]
home the segment’s theme with their hit. “We Are Fomily [sic].”
All on the fins [sic]
show.
And, in the
weelts [sic] to come, you’ll see guesis [sic] Ron Howard, Morio Thomos [sic],
Michoel Leained [sic], Christopher Reeve, Barbara Walrers [sic], Gloria
Steinem, Beverly Sills, Loretto [sic] Lynn, Leonard Nimoy, Henry Fondo [sic]. Cheryl
Tiegs.
Plus Judy Blume,
Coretto [sic] King, Pom [sic] Dawber Jimmy Mchichol [sic]. Richard Pryor and
Kareem Abdul Jabbar.
And our resident
cating [sic] company in a series of comedy shetches [sic], specol [sic] film
pieces and animation. Intenpersed [sic] with music by Eddie Money, Linle [sic] River
Bond [sic]. Joe Jackson, Stephen Stills, the Persuasions, KISS. ond [sic] our
own “Hot Hero” bond [sic].
Hot Hero Sandwich. For kich [sic] to
ralte [sic] stock of who they ore [sic]. What they belleve [sic]. Where theyre [sic]
going. We’ve planned a lor [sic] of fun. And
we deliver
STARTING TOMORROW NOVEMBER 10, 11:00AM ON
NBC
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